Google gives marketeers new tool as smartphone industry explodes.
Google gives marketeers new tool as smartphone industry explodes.
Analyse the latest smartphone research with Google's new Potato-made tool.
This week saw the launch of Our Mobile Planet, a new Potato-built app and a collaboration between Google, IPSOS and the Mobile Marketing Association.
The launch of the app marks the first time that research this extensive has been released for free, the site providing interesting data on smartphone use in 30 countries around the world.
Using the Google Charts API, the site allows marketeers (or anyone else interested) to analyse this broad research - covering purchase, consumer, video, social and email activity. Having created customised charts based on the relevant data, Our Mobile Planet allows marketeers to export these visualisations in useful JPG, XLS and CSV formats.
The app's effective and eye-pleasing interface was designed by sister-agency Toaster. Find out more about Potato's role in this new launch.