Potato-built platform at the heart of worldwide initiative.
Potato-built platform at the heart of worldwide initiative.
Getting Business Online sits at the heart of a worldwide initiative, spearheaded by Google. At the centre of this is a Potato-made platform that enables multiple markets to create and update a website that aims to inspire small businesses to take their first steps online. Local sites offer free advice and other incentives (a free web address and free online advertising in some regions), and showcase success stories from SMEs that have already benefitted from the scheme.
Potato's platform supports multiple, locally-provided front-end designs, multiple languages, and gives each locale a management system for handling crucial user data.
Potato worked around-the-clock on key market launches like Spain, Germany and the UK, helping deliver bespoke regional functionality and implementing locally designed front-ends. The flexible CMS they've built allows us to launch new markets quickly, crucial given the significance of the Getting Business Online initiative.Evelyn O'Keeffe, Product Marketing Manager, Google
63% of America's small businesses do not have a website at all. This is a missed opportunity in my view. So we started an initiative to help small business get online - partnering with Intuit and others.
Getting Aussie Business Online is a nationwide campaign from Google and MYOB to give a free website to more than 50,000 Australian small businesses. It’s designed to knock down the common barriers to small businesses getting online by making it easy, quick, and free to set up and maintain a website.
Google Australia BlogFor most businesses, having a presence online is no longer an optional extra: it's an essential part of business in the 21st century.