Product Director

San Francisco Bay Area


Potato is looking for a Product Director to join our Digital Product Studio in San Francisco. You’ll be supporting and developing our progressive and talented team of engineers, designers and product leads.

Interested in building digital products and services for some of the biggest brands on the planet? We can’t wait to hear from you!

About the role

At Potato, customer-centricity, best in class software development and human-centered design are at the heart of everything we do. We look for people who enjoy solving complex problems and finding a better way. Our goal is to deliver smarter products that provide more satisfying experiences and more valuable outcomes for our clients and their users.

We’ve won some of the industry’s most well-recognized creative awards such as Cannes Lions and Clios, and our people are regularly named within leagues such as the BIMA 100. In the past 12 months, more than a billion people globally have used a product created by Potato.

We also work hard to be a great employer - a place where our people are proud to work. In 2021, we were officially recognized as a Best Company to Work ForTM, named within the Top 100 Best Small Companies to Work For. Our US studio was also certified as a Great Place to Work in 2020.

The Product Director is the most senior and influential product role at Potato, and sits on the senior leadership team, reporting directly to the Managing Director. We are seeking an experienced leader to play a vital role in shaping both product and company strategy at Potato.

In this role you will manage the personal and career development of Potato’s Product Leads and Strategy Leads through team and individual mentoring. You’ll assist teams with making sound and reliable strategic decisions for new and existing projects. You should also be comfortable keeping tabs on the well-being of the teams and individuals. You’ll help expand product capabilities and hire into the product community, ensure we retain talent, and collaborate on studio level decisions.

Working closely with the Delivery Director, you will help teams be successful and maintain healthy client relationships. You’ll also take an active role in shaping and pitching new business opportunities, using your impressive product experience to help shape and sell engagements that target real, demonstrable value for our clients.

For this role, we're looking for someone based in California - ideally in the San Francisco Bay Area.

Lastly, we know the data. When applying for jobs, many women and non-binary folks feel they need to meet 100% of the criteria while men usually apply after meeting about 60%. If you think you'll be a good fit, please apply. We'd love to hear from you.

And to anyone working from home: kids, pets, and other cohabitors in the background are welcome!

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    About you

    You are someone who has experience leading Product at an organizational level, with a team of product managers reporting to you. You understand how to run product operations, grow company capabilities and mentor product leads. You have a deep understanding of how to shape and sell agile product work to get the best possible strategic outcomes for our clients using customer-first, insight-led approaches.

    As part of a senior leadership team, you have experience driving company-level strategy / growth and can build alignment around inspirational company visions and purposeful missions. You like to get stuck in wherever you can see opportunities to add value, both at a company and an engagement level.

    Your experience and skills

    You must have:

    Ideally, also:


    Working shoulder-to-shoulder with some of the best engineers, coaches, designers and product leads in town, we’ll give you the freedom to manage your own work and trust you to get things done. Do you have caregiving responsibilities? Take care of that. Need a mid-day run or stretch? All good. Ultimately, we work to ensure you have the flexibility and resources you need to help us build the best products possible.

    You’ll have many opportunities for growth and learning: collaboration within teams, rotation to different products, experimentation on internal tools, involvement in new business and pitching, our Potato Talks events, mentorship, training courses, and conferences.


    • 401(k) plan with employer matching
    • Comprehensive Medical, Dental, and Vision insurance (for our transgender colleagues, plans include coverage for gender affirmation surgery, behavioral health, and hormone therapy)
    • Employee assistance program
    • Wellness program
    • Uncounted leave (within reason)
    • 12+ weeks of fully-paid parental leave
    • Company-paid life insurance
    • Flexible working
    • AD&D and disability insurance
    • Commuter benefits
    • Birthday off
    • Volunteering days
    • Extended winter holiday closure


    • Free lunch every day (even while remote!)
    • Snacks and drinks (in the office)
    • Social events
    • $1200 to set up your remote workspace (exclusively for non-SFBA teammates)
    • $3000/year in professional development funds
    • $150/month gym and wellness reimbursement
    • $80/month data plan reimbursement
    • Company-issued phone or tablet of your choice