Google Art Project


Potato collaborated with Google to deliver the new-look Art Project, helping relaunch the unique online art resource which now includes more than 200 collections and 40,000 works of art, drawn from 40 countries. Google Art Project includes gigapixel images of key artworks, allowing art lovers to examine pieces in extreme detail.

Google Street View technology is also integrated to allow users the opportunity to virtually explore the corridors of many of the institutions sharing their collections, including the White House. There are also user galleries, which allow collation and sharing of personal collections using art from across the diverse works presented.

Potato also worked on a redesigned interface, integrating new ways for art lovers to explore and discover famous and not-so-famous artists, artworks and genres for sharing on Google+ or browsing in slideshows.

  • Custom-built artwork content management system for partner collections
  • Integration with Google Street View, Maps, Analytics, Goggles and Google+ Hangouts
  • Built on Google App Engine for massive reliability and scalability
  • Multilingual interface
  • Webby Award winning

What are people saying?

The grand potential of the project and of its collaborative structure is fully evident in the new version.

New York TimesThe New York Times

A total of 46 museums have been given the 360-degree Google Street View treatment, allowing visitors to wander through crowd-free galleries using only their mouse – from Tate Britain to the White House to the National Gallery of Australia.

GuardianThe Guardian

"Thousands of people have walked these halls and gazed at the artwork. They've examined the portraits of Washington, Lincoln, and Kennedy. They've imagined the history that's unfolded here. And now you can do all of that without leaving your home. Because after all, this is your house, too."

whitehouse.gov Michelle Obama, First Lady of the United States whitehouse.gov

Now, you can get up close and personal with works from the Getty and the Los Angeles County Museum of Art without tripping alarms or being admonished.

The Los Angeles TimesThe Los Angeles Times

Art Project is a Google masterpiece. It is innovation, powered by enormous reach and collaboration to bring the world to our screens in ways we could have never imagined.

ForbesForbes