The blue whale
The Natural History Museum has unveiled a brand new centrepiece for Hintze Hall - Hope the blue whale. To coincide with the event the Natural History Museum asked Potato to create an online experience as impressive as their whale skeleton itself.
The project posed the enormous challenge of how to reflect this breathtaking specimen within the confines of a digital experience. Potato were tasked with building this experience, which aims to reflect the whale’s history. We set out to achieve that in collaboration with the museum, via story, audio and playful digital flourishes.
Through the digital experience, visitors can discover more about the whale itself, its journey from ocean to beach to museum, the innovative techniques the museum’s team have used to learn about the stunning mammal, and the importance of the whale’s new position in the museum’s Hintze Hall. Hope, a giant of the ocean, is not only a symbol of amazing biodiversity, but a testament to our understanding of the natural world and our own impact on it.
- Used responsive image generation to ensure crisp, detailed images on 4x retina screens but 3G friendly images for mobile devices
- Built with Grow as a versatile microsite generator to create an easily portable site that could be deployed anywhere
- Immersive experience with interactive background elements and accompanying audio based on different whale environments
The site is comprised of three immersive environments that speak directly to the story of the whale, both in life and death. From the whale’s time in the ocean, to being held in the Natural History Museum’s permanent collection, through to the latest stage of its journey of being hung in the great Hintze Hall.
Visitors to the museum will be prompted to view the website when they arrive at Hintze Hall, so it was incredibly important that we create a mobile version of the site that felt engaging and immersive. Users on mobile devices can interact with the scene based on tilt motions, with different image sizes and resolutions used based upon connection speed and device type.