America Get Your Business Online relaunches this week, sporting a new-look implemented by Potato, a new campaign-wide hub, and dramatically enhanced CMS functionality.
A Potato-built platform underpins the worldwide Getting Business Online initiative, which is backed by Google alongside numerous local partners.
Alongside Mother, Potato built the online campaign for the Secret Policeman's Ball across multiple online platforms, including Facebook. Our work included a competition and YouTube-powered video auditions offering budding comedians the chance to win a slot at the main event.
The Secret Policeman's Ball will be held on March 4th in New York, celebrating 50 years of Amnesty International's pursuit of free speech. Stars including Coldplay, Jon Stewart, Stephen Colbert, Mumford & Sons and Russell Brand will headline.
Several new markets have joined the Getting Business Online initiative, Mexico, Indonesia, Poland and South Africa launching with Potato-made campaign sites. A new Pan-Africa site has also landed, too.
As part of the YouTube World View initiative, a new interview launches (in honour of theonecampaign) featuring Bono, President Clinton and other figures supporting World AIDS Day.
Potato this month delivers Vet Connect and Google Veterans Channel - these new tools aimed at former US service men and women, providing networking opportunities and advice.
The Getting Business Online initiative reaches India this week, this huge new market joining launches in the UK, Canada, Australia, France, several US states and a number of other regions.
The latest interviewee on the Potato-built youtube.com/worldview channel, his excellency Benigno S Aquino III, sees World View available outside of YouTube for the first time.
YouTube users have this week been given the opportunity to ask questions of European Commission President José Manuel Barroso, via the Potato-built youtube.com/worldview. The channel also boasts a brand new look.