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At Potato, we collaborate with clients wanting to create a future to believe in. Guided by a bold curiosity and emerging technology, we deliver meaningful solutions that help make everyday life better.

Our work

Natural History Museum

A web experience as impressive as the Blue Whale

Discover a spectacular web experience that brings The Natural History Museum into your own home.
  • Design
  • UX
  • Build
A collage featuring the interior of Natural History Museum in the background, on top of which are superimposed a screenshot from the Natural History Museum mobile application developed by Potato, a photograph from a design workshop, a screenshot from the code used to build the application and the National History Museum logo.


Neurable and brain-computer interfaces. A sound evolution

Headphones designed to remove everyday barriers, giving you greater control over how you live your life.
  • Strategy
  • Brand
  • UX
  • Design
A side portrait photo of a young woman wearing Neurable’s Enten smart headphones in white colourway.


A ground-breaking experience using technology to enrich storytelling

An immersive story experience as innovative as any Wallace & Gromit gadget.
  • Strategy
  • Design
  • AR
  • UX
  • Build
A still frame from Fictioneers' and Aardman's immersive, augmented-reality mobile app "Wallace & Gromit: The Big Fix-Up", featuring Wallace, in his workshop. Wallace is smiling with his mouth wide open and is covered up to his neck by printed tickets.

We're proud to be trusted by

  • Google
  • Spotify
  • Oakley
  • Nike
  • Medable
  • Natural History Museum
  • Mozilla
  • Vodafone
  • Activision
  • YouTube
  • BBC
  • unicef

Our expertise

Lean Product Strategy

Rapidly align around brave product ideas and the best course of action.

User-Centered Design

Translate your vision and values into more differentiated and satisfying customer experiences.

Iterative Development

Launch effective, high-quality digital products with greater agility.


Growing great spuds

Our people (aka spuds) are a fundamental part of who we are. So, nurturing an inclusive environment that brings out the best in all of us is top of the list.

What’s in our patch?

The most talented spuds, naturally. Plus, a bunch of industry-leading perks to enable every spud to grow and feel supported along the way.
See open roles

Talk of the town


How to build strong stakeholder relationships as a product manager

We want to be cooperative with our stakeholders. After all, we’re encouraged to be collaborative on a daily basis - but we also need to stay true to our current strategy.


Activity graphs for software engineers: more harm than good?

I'd like to see services like GitHub and GitLab give users the option to hide their contribution activity to help foster a healthier environment.